What is motion graphics?

What is motion graphics?

Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.

Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message.

Why is Motion Graphics Design Important?

Thanks to social media, humans are now consuming a massive amount of content every day. People scroll through their social media news feeds to find something eye-catching and search for easily digestible information.

According to research by MIT, a person can process visual information in as little as 13 milliseconds which proves that the human brain process information presented through visuals much more easily. Another factor is that many people consume social media content while their phones are muted. So, the need to communicate your message through only visuals is even more critical in today’s world.

This is why marketers all over the world are using motion graphics to capture their audience’s attention successfully.

Here are some techniques in which marketers can use motion graphics to fulfill all their communication needs:

Traditional ads: Marketers can use motion graphics in online videos or television commercials to showcase their products.

Promo videos: All sorts of editorial or advertorial videos such as viral videos, case studies, testimonials, user reviews are included in this category.

Explainer videos: Most people use motion graphics in explainer videos. They include introductions to new products or services, overviews, business processes and tutorials.

Social media videos: Another popular form of motion graphics include social media videos which are created to engage followers on social platforms like Facebook, Instagram, Snapchat, YouTube, etc. According to research by Tubular Insights, 64% of consumers are convinced to purchase a product after watching a video on social media.